Instead of glitz and glamour, Kanye West took a lo-fi route for his Super Bowl 2024 commercial, filming it on his phone in a car. Fans, however, are divided on whether it was genius marketing or a waste of money.
DIY Delight or Cheapskate Chic?
While Verizon spent millions on a Beyoncé ad, West did things differently. His low-budget commercial, filmed with his phone while flashing his new expensive teeth, announced discounts on his website, including $20 shoes and his album merch. He even directed viewers to the website by spelling it out, claiming he spent all his money on the ad itself.
Reactions Galore
Opinions flew on Twitter. Some called it a waste, questioning why he didn’t simply post it on social media. Others saw it as clever marketing, praising it as the “greatest Super Bowl commercial.”
Beyond the Ad: Fashion Statement and Legacy
West’s attire also attracted attention. He sported a vintage Alexander McQueen mask in honor of the designer’s death anniversary, adding another layer of conversation to his Super Bowl presence.
Always in the Spotlight
One thing’s for sure: whether budget-conscious or simply unorthodox, West managed to make headlines with his unique approach to the Super Bowl ad game. His unconventional move kept him in the spotlight, proving once again that he’s always good for a conversation.
