Snack leader Mondelēz International (Oreo, Cadbury) joins the Hedera Council to explore blockchain solutions for internal use.
The governing body of the Hedera public network, known for its diverse industry leadership (Dell, IBM, Google), announced a new partnership with Mondelēz. This collaboration aims to leverage distributed ledger technology (DLT) to improve Mondelēz’s supply chain management, digital transformation initiatives, and customer experience.
Building on Existing Relationships:
This partnership follows Mondelēz’s previous work with SKUx, a fintech platform developing alternative payment solutions on the Hedera network. SKUx’s long-standing partnership with Hedera likely contributed to this direct agreement.
Shared Goals: Trust and Efficiency:
Bill Miller, co-chair of the Hedera Council’s Membership Committee, emphasizes strengthening both business ties and consumer trust in Mondelēz. He sees Mondelēz’s participation as an opportunity to “spearhead relevant business solutions” for the consumer-packaged goods (CPG) and retail industries.
Tackling Longstanding Challenges:
Xiang Xu, Mondelēz’s Leader of Digital Strategy and BlockChain, expresses excitement about the potential to address “longstanding retail industry challenges” for CPG companies and merchants through innovative DLT solutions.
Looking Ahead:
Based on Hedera’s track record, Mondelēz can expect robust and innovative solutions in the areas of supply chain management, digital transformation, and potentially, enhanced customer engagement. This partnership marks a significant step towards blockchain adoption within the food industry and its potential to improve efficiency and transparency.
