LONDON, UK – In a groundbreaking collaboration, IHG Hotels & Resorts has teamed up with Six Nations Rugby, the driving force behind the renowned Guinness Men’s and Women’s Six Nations tournaments. This long-term partnership promises to immerse fans in unparalleled experiences during the upcoming Championships, enhancing the excitement both on and off the field.
As the inaugural Official Hotel Partner of Six Nations Rugby, IHG Hotels & Resorts will make its mark ahead of the 2024 Guinness Men’s Six Nations, commencing on February 2nd. The partnership will extend to the subsequent Guinness Women’s Six Nations in March, featuring matches across England, France, Ireland, Italy, Scotland, and Wales.
To bring fans closer to the thrilling action, IHG Hotels & Resorts introduces exclusive opportunities for IHG One Rewards members. Through the IHG One Rewards Access platform, members can utilize loyalty points to secure unique Six Nations experiences. The offerings include behind-the-scenes stadium tours, pitch-side experiences, match tickets with hotel packages, and the coveted chance to witness teams in training.
Tom Harrison, CEO of Six Nations Rugby, welcomed IHG Hotels & Resorts as a respected international hotel company with a proven track record of connecting guests with premier sporting events. The partnership promises to craft unique experiences for fans across both men’s and women’s Championships, fostering collaboration with IHG’s entire team and union partners.
Also Read: Coping with Flight Cancellations: Helpful Tips
Passionate about travel and shared experiences, Karin Sheppard, Managing Director, Europe for IHG Hotels & Resorts, celebrated the partnership’s ability to offer IHG One Rewards members unrivaled access to Wimbledon’s thrill. This collaboration strengthens IHG’s commitment to unforgettable member experiences, building on their impressive portfolio of sports partnerships.
This announcement marks another milestone for IHG Hotels & Resorts, complementing their existing sports partnerships with European Professional Club Rugby (EPCR), Major League Soccer (MLS), US Open Tennis, and RB Leipzig football club in Germany. The collaboration underscores IHG Hotels & Resorts’ dedication to creating meaningful connections and delivering unmissable experiences to their members.
