Apple is considering using artificial intelligence (AI) systems from its competitors, Google and OpenAI, to improve new features coming to iPhones later in 2024. Bloomberg News reported that Apple is in talks to license Google’s Gemini AI system, though they’ve also considered OpenAI’s model.
This would be a significant partnership between the tech giants, as Google already pays Apple billions to keep Google Search the default option on iPhones. A deal could benefit both companies: Apple gets faster access to advanced AI features for its iOS 18 update, and Google gains credibility with millions of iPhone users while potentially deflecting from recent controversies over its AI image generation.
While this would speed up bringing AI to iPhones, it suggests Apple’s own AI development isn’t progressing as quickly. Apple is reportedly testing its own AI features and large language model (codenamed Ajax), but they aren’t yet on par with competitors’ offerings.
Despite this, Apple remains a major player in the AI acquisition game, having bought nearly twice as many AI companies as Meta and Microsoft. Their most recent purchase was Canadian startup DarwinAI, which specializes in making AI systems smaller and faster.
Apple CEO Tim Cook has hinted at upcoming advancements in AI, and these features are expected to be revealed at Apple’s developer conference in June.
