The People’s Choice Country Awards is gearing up for its inaugural show, and one of country music’s most celebrated artists, Toby Keith, is set to receive the prestigious Country Icon Award. The honor will be presented by none other than “The Voice” judge Blake Shelton, adding to the excitement surrounding the event.
Recognizing Toby Keith’s illustrious country music career, the Country Icon Award also acknowledges his exceptional contributions as a humanitarian and entrepreneur. Throughout his decades-long journey, Keith has left an indelible mark on the hearts of fans worldwide through his powerful performances and heartfelt songwriting.
Hosted by Little Big Town at the historic Grand Ole Opry House in Nashville, the People’s Choice Country Awards will grace the screens on NBC and stream on Peacock on September 28.
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Beyond his musical achievements, Toby Keith is renowned for his charitable work with organizations like The Toby Keith Foundation and OK Kids Korral. His annual charity golf classic further exemplifies his commitment to making a positive impact in people’s lives.
The People’s Choice Country Awards will distinguish the top performers in the genre, making it a show “for the people and by the people.” Notably, award recipients are chosen entirely by fans, adding an authentic and engaging aspect to the ceremony.
The two-hour telecast will be produced by Den of Thieves, with esteemed individuals like Jesse Ignjatovic, Evan Prager, and Barb Bialkowski serving as executive producers.
The ceremony represents a significant undertaking from NBCUniversal and investment partner Atairos, following their equity investment in Opry Entertainment Group last year.
